Industrial Marketing Management · 2003 · 75 citations · 22 references
BusinessMarketingMarketing ManagementConsumer BehaviorCustomer Relationship ManagementRelationship MarketingConsumer TheoryCustomer SatisfactionRelationship QualityRelationship SellingBuyer Relationship QualityBuyer SatisfactionBuyer-seller BargainingCommitment In Buyer-seller RelationshipsSeller Relationship QualityTrust In Buyer Relationships
22
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Michael E. Porter · 1980 · 16.8K citations
Markets and Hierarchies: Analysis and Antitrust Implications.
D. O’Brien, Oliver E. Williamson · The Economic Journal · 1976 · 13.8K citations
Developing Buyer-Seller Relationships
F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations
Institutional Theories of Organization
Lynne G. Zucker · Annual Review of Sociology · 1987 · 2.5K citations
Management, Organization Studies, Organizational Behavior +14