Neuromarketing: The New Science of Consumer Behavior

Neural Predictors of Purchases

Brian Knutson, Scott Rick, G. Elliott Wimmer et al. · Neuron · 2007 · 1.1K citations · Full text

Social Sciences, Behavioral Sciences, Psychology +10

Neuroeconomics: Decision Making and the Brain

Matthew F. S. Rushworth, Mark E. Walton · Neuron · 2009 · 663 citations · Full text

Life Sciences, Neuroscience, Psychology +12

Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice

Douglas L. Fugate · Journal of Consumer Marketing · 2007 · 280 citations

Business, Marketing, Neuroscience +9

Applications of functional magnetic resonance imaging for market research

Peter Kenning, Dieter Ahlert · Qualitative Market Research An International Journal · 2007 · 175 citations

Business, Marketing, Neuroscience +15