Dieter Ahlert

E-satisfaction: a re-examination

Heiner Evanschitzky, Gowri K. Iyer, J. Hesse et al. · Journal of Retailing · 2004 · 343 citations

Customer Satisfaction, Technology Acceptance Model, E-services +6

Applications of functional magnetic resonance imaging for market research

Peter Kenning, Dieter Ahlert · Qualitative Market Research An International Journal · 2007 · 173 citations

Functional Magnetic Resonance, Consumer Study, Affective Neuroscience +19

The effects of country of origin and corporate reputation on initial trust

Manuel Michaelis, David M. Woisetschläger, Christof Backhaus et al. · International Marketing Review · 2008 · 134 citations

Corporate Reputation, International Marketing, Reputation Management +18

What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships

Markus Blut, Christof Backhaus, David M. Woisetschläger et al. · Journal of Retailing · 2010 · 110 citations

Relationship Marketing, Customer Satisfaction, Family-owned Business +5

Switching Barriers in the Four-Stage Loyalty Model

Markus Blut, Heiner Evanschitzky, Verena Vogel et al. · 2007 · 67 citations