J. Hesse is an author at Florida Atlantic University specializing in interactive marketing, management, and marketing.
Top concepts
MarketingManagementCommunicationUser ExperienceCustomer SatisfactionInteractive Marketing
Publications per year
2004–2004
1
1
E-satisfaction: a re-examination
Heiner Evanschitzky, Gowri K. Iyer, J. Hesse et al. · Journal of Retailing · 2004 · 343 citations
Customer Satisfaction, Technology Acceptance Model, E-services +6
Rows per page
1–1 of 1