Measures used to evaluate industrial marketing activities

Management of the sales force

Thomas H. Stevenson · Industrial Marketing Management · 1979 · 101 citations

Management, Business Administration, Sales Management +9

Industrial Marketing Management

Jon M. Hawes · Industrial Marketing Management · 1982 · 99 citations

Industrial Marketing Research

Joanne M. Klebba, William E. Cox · Journal of Marketing Research · 1980 · 44 citations

A Survey of Marketing Research

Paul H. Fortnow, Dik Warren Twedt · Journal of Marketing Research · 1964 · 44 citations

Business, Marketing, Marketing Management +9

Profitability Analysis by Market Segments

Leland L. Beik, Stephen L. Buzby · Journal of Marketing · 1973 · 43 citations

Business, Marketing, Marketing Management +12