Concepedia

Leland L. Beik

LL

Statistics

Publications

6

Citations

340

H-Index

6

Active since

1968

Affiliations

Pennsylvania State University(Current)

Indiana University Bloomington

Leland L. Beik is an author at Pennsylvania State University specializing in business, marketing, and market segmentation.

Publications per year

1968–1982

6

Publications

6

Shoppers' Movements outside Their Local Retail Area

Robert O. Herrmann, Leland L. Beik · Journal of Marketing · 1968 · 122 citations

, , +14

Shoppers' Movements outside Their Local Retail Area

Robert O. Herrmann, Leland L. Beik · Journal of Marketing · 1968 · 75 citations

, , +14

Marketing Research and Analysis

Charles E. Swanson, Lyndon O. Brown, Leland L. Beik · Journal of Marketing · 1970 · 53 citations

, , +7

Profitability Analysis by Market Segments

Leland L. Beik, Stephen L. Buzby · Journal of Marketing · 1973 · 43 citations

, , +12

Market segmentation for fund raisers

Scott M. Smith, Leland L. Beik · Journal of the Academy of Marketing Science · 1982 · 25 citations

, , +7

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