Shoppers' Movements outside Their Local Retail Area

Abstract

What types of shoppers are most loyal to their local retail area? What types are most likely to travel long distances in order to shop in other areas? What do these out-of-town shoppers buy? This analysis of out-of-town shopping by the residents of a small Pennsylvania city investigates the relationship between shoppers' personal characteristics and attitudes toward local market conditions and their movements outside their local retail area.