Concepedia

Robert O. Herrmann

RO

18

Publications

943

Citations

16

H-Index

1968

Active since

Affiliations

Pennsylvania State University(Current)

Agricultural & Applied Economics Association

Lycoming College

Robert O. Herrmann is an author at Pennsylvania State University specializing in consumer behavior, marketing, and consumer research.

Top concepts

MarketingConsumer BehaviorManagementConsumer ResearchBusinessFood ChoicePublic HealthConsumer Decision MakingHealthAdvertising

Publications per year

1968–1998

18

Publications

18

Dissatisfied Consumers: Who Gets Upset and Who Takes Action

Rex H. Warland, Robert O. Herrmann, JANE WILLITS · Journal of Consumer Affairs · 1975 · 209 citations

Customer Satisfaction, Consumer Decision Making, Business Practices +15

Shoppers' Movements outside Their Local Retail Area

Robert O. Herrmann, Leland L. Beik · Journal of Marketing · 1968 · 122 citations

Management, Consumer Research, Business +8

Search for Nutrition Information: A Probit Analysis of the Use of Different Information Sources

Lawrence Feick, Robert O. Herrmann, Rex H. Warland · Journal of Consumer Affairs · 1986 · 94 citations

Nutrition, Consumer Study, Public Health Nutrition +25

Shoppers' Movements outside Their Local Retail Area

Robert O. Herrmann, Leland L. Beik · Journal of Marketing · 1968 · 73 citations

Management, Consumer Research, Consumer Behavior +3

Do Surveys Overstate Public Concerns?

Arthur Sterngold, Rex H. Warland, Robert O. Herrmann · Public Opinion Quarterly · 1994 · 57 citations

Sampling Technique, Public Opinion, Political Behavior +18

Rows per page

1–5 of 18