Concepedia

Arthur Sterngold

AS

Statistics

Publications

6

Citations

235

H-Index

6

Active since

1994

Affiliations

Lycoming College(Current)

Pennsylvania State University

Arthur Sterngold is an author at Lycoming College specializing in arts, management, and survey methodology.

Top concepts

ArtsManagementEducationMarketingPersuasionCommunicationPublic OpinionConsumer ResearchSurvey MethodologyInteractive Marketing

Publications per year

1994–2004

6

Publications

6

Do Surveys Overstate Public Concerns?

Arthur Sterngold, Rex H. Warland, Robert O. Herrmann · Public Opinion Quarterly · 1994 · 57 citations

Sampling Technique, Public Opinion, Political Behavior +18

Confronting Plagiarism:<i>How Conventional Teaching Invites Cyber-cheating</i>

Arthur Sterngold · Change The Magazine of Higher Learning · 2004 · 51 citations

Education, Digital Ethic, Communication +17

Do Economic Impact Studies Misrepresent the Benefits of Arts and Cultural Organizations?

Arthur Sterngold · The Journal of Arts Management Law and Society · 2004 · 43 citations

Socio-economic Impact, Art Management, Arts Management +16

Who reacts to food safety scares?: Examining the Alar crisis

Robert O. Herrmann, Rex H. Warland, Arthur Sterngold · Agribusiness · 1997 · 42 citations

Information Literacy and the Marketing Curriculum: A Multidimensional Definition and Practical Application

Arthur Sterngold, Janet McNeil Hurlbert · Journal of Marketing Education · 1998 · 32 citations

Campaign Planning, Marketing Analytics, Marketing Strategy Course +15

Rows per page

1–5 of 6