Concepedia
Statistics
Publications
1
Citations
44
H-Index
Active since
1964
Paul H. Fortnow is an author specializing in consumer behavior, customer satisfaction, and consumer research.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchMarketing AnalyticsCustomer SatisfactionMarketing Communication
Publications per year
1964–1964
A Survey of Marketing Research
Paul H. Fortnow, Dik Warren Twedt · Journal of Marketing Research · 1964 · 44 citations
Marketing Analytics, Customer Satisfaction, Management +5
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