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David A. Aaker · California Management Review · 1996 · 3.5K citations

Business, Marketing, Marketing Management +13

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Management, Operations Management, Transportation Planning +17

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Yoram Wind · Journal of Marketing Research · 1978 · 801 citations

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Management, Strategic Management, Strategy +14

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Russell I. Haley · Journal of Marketing · 1968 · 786 citations

Business, Marketing, Marketing Management +13