Total Quality Management · 2000 · 44 citations · 26 references
BusinessMarketingQuality ManagementMarketing StrategyTotal Quality ManagementInternal MarketingExploratory Case StudyQuality AwarenessTotal Quality Management Leadership
(2000). Revising quality awareness through internal marketing: An exploratory study among French and English medium-sized enterprises. Total Quality Management: Vol. 11, No. 4-6, pp. 473-483.
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