An examination of the impact of coordinating supply chain policies and price markdowns on short lifecycle product retail performance

What is the Right Supply Chain for Your Product

Marshall L. Fisher · Harvard business review · 1997 · 3.1K citations

Management, Operations Management, Supply Chain Management +14

Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons

Guillermo Gallego, Garrett van Ryzin · Management Science · 1994 · 1.6K citations

Management, Economics, Operations Management +17

Measuring strategic performance

Balaji S. Chakravarthy · Strategic Management Journal · 1986 · 1.3K citations

Business, Strategic Management, Strategy +17

Relationship marketing: Bringing quality, customer service and marketing together

Martin Christopher, Adrian Payne, David Ballantyne et al. · International Business Review · 1995 · 838 citations · Full text

Business, Marketing, Marketing Management +16

The Management of Business Logistics

Donald J. Bowersox, John Coyle, Edward J. Bardi · Journal of Marketing · 1977 · 751 citations

Management, Supply Chain Management, Logistics Management +9