Journal of Marketing · 1977 · 751 citations · 0 references
ManagementSupply Chain ManagementLogistics ManagementSupply Chain StrategyTransportFreight ManagementTransport LogisticsTransportation ManagementFreight LogisticsLogisticsSupply Chain TransportationTransportation Regulations
The latest edition of this market leading text has adopted a supply chain approach, one of the latest developments in logistics management. Its managerial focus blends logistics theory with practical applications and includes updated material of latest transportation regulations and carrier pricing.