Journal of Revenue and Pricing Management · 2009 · 84 citations · 13 references
ManagementMarketingMarketing ManagementAdvertisingPricing StrategyRevenue ManagementAdvertising ManagementAdvertising StrategyDigital AdvertisingDisplay AdvertisingDynamic PricingRevenue Management SystemsDisplay Advertising AnalyticsDynamic Revenue MaximizationOnline Advertising MarketsOnline Display AdvertisingReal-time Revenue Management
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Stochastic Dominance and Expected Utility: Survey and Analysis
Haim Levy · Management Science · 1992 · 853 citations