Kristin Fridgeirsdottir

Statistics

Publications

Citations

179

H-Index

Active since

2009

Affiliations

Santa Clara University(Current)

London Business School

Kristin Fridgeirsdottir is an author at Santa Clara University specializing in online display advertising, advertising, and online advertising markets.

Publications per year

2009–2018

Publications

Dynamic revenue management for online display advertising

Guillaume Roels, Kristin Fridgeirsdottir · Journal of Revenue and Pricing Management · 2009 · 84 citations

Management, Marketing, Marketing Management +14

Cost-per-Click Pricing for Display Advertising

Sami Najafi-Asadolahi, Kristin Fridgeirsdottir · Manufacturing & Service Operations Management · 2014 · 54 citations

Business, Business Economics, Economics +17

Cost-per-Impression Pricing for Display Advertising

Kristin Fridgeirsdottir, Sami Najafi-Asadolahi · Operations Research · 2018 · 25 citations

Business, Economics, Marketing +17

Cost-Per-Click Pricing for Display Advertising

Sami Najafi Asadolahi, Kristin Fridgeirsdottir · SSRN Electronic Journal · 2013 · 16 citations · Full text

Business, Business Economics, Economics +17

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