Display Advertising Analytics

Display Advertising Analytics is a method within digital marketing analytics that specifically quantifies and evaluates the performance of visual, banner-based online advertisements across websites and platforms to optimize reach, engagement, and conversion outcomes.

Publications

5.5K

Citations

220

Authors

Institutions

Publications per year

2017–2026

Parents

Digital Marketing Analytics

Publications

Online Display Advertising: Targeting and Obtrusiveness

Avi Goldfarb, Catherine E. Tucker · Marketing Science · 2011 · 827 citations · Full text

Business, Marketing, Marketing Management +14

Simple and Scalable Response Prediction for Display Advertising

Olivier Chapelle, Eren Manavoglu, Rómer Rosales · ACM Transactions on Intelligent Systems and Technology · 2014 · 323 citations

Business, Business Analytics, Data Science +15

Estimating conversion rate in display advertising from past erformance data

Kuang-Chih Lee, Burkay Orten, Ali Dasdan et al. · 2012 · 209 citations

Business, Business Analytics, Marketing +16

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

Paul R. Hoban, Randolph E. Bucklin · Journal of Marketing Research · 2014 · 198 citations

Business, Marketing, Marketing Management +17

Real-time big data processing for instantaneous marketing decisions: A problematization approach

Abdul Jabbar, Pervaiz Akhtar, Samir Dani · Industrial Marketing Management · 2019 · 182 citations · Full text

Business, Marketing, Marketing Management +16

1–5 of 77

Authors

220

WZ
Weinan Zhang
Shanghai Jiao Tong University, China
6 publications · 277 citations
6
h-index
FP
Foster Provost
New York University, United States
5 publications · 239 citations
5
h-index
BD
B D'Alessandro
Canfield Scientific (United States), United States
5 publications · 239 citations
5
h-index
CP
Claudia Perlich
IBM Research - Thomas J. Watson Research Center, United States
5 publications · 239 citations
5
h-index
RZ
Ruofei Zhang
Binghamton University, United States
4 publications · 231 citations
4
h-index

1–5 of 220

Institutions

1–8 of 91

Venues

arXiv (Cornell University)
Repository · 6 publications · 182 citations
6
h-index
Journal of Marketing Research
4 publications · 426 citations
4
h-index
SSRN Electronic Journal
Repository · 3 publications · 53 citations
3
h-index
Marketing Science
3 publications · 1.1K citations
3
h-index
Proceedings of the AAAI Conference on Artificial Intelligence
Conference · 2 publications · 53 citations
2
h-index

1–5