Consumer inventory sensitivity and the postpromotion dip

A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni, John D. C. Little · Marketing Science · 1983 · 1.9K citations · Full text

Business, Economics, Marketing +17

Impact of Sales Promotions on when, what, and how Much to Buy

Journal of Marketing Research · 1988 · 975 citations

Business, Marketing, Marketing Management +16

Price-Induced Patterns of Competition

Robert C. Blattberg, Kenneth J. Wisniewski · Marketing Science · 1989 · 675 citations

Business, Marketing, Marketing Management +14

A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)

Peter M. Guadagni · Marketing Science · 1983 · 549 citations

Social Sciences, Marketing, Marketing Management +12

A Price Discrimination Theory of Coupons

Chakravarthi Narasimhan · Marketing Science · 1984 · 500 citations

Social Sciences, Economics, Marketing +17