Post-Promotion Dip is a phenomenon in promotional pricing research characterized by a temporary decline in product demand below pre-promotion levels following the conclusion of a promotional period, distinguishing it from other post-promotional demand patterns by its immediate negative deviation from baseline consumption rates.
7
Publications
751
Citations
17
Authors
15
Institutions
Publications per year
2017–2026
1
Variants
Post-promotion Sales Dip
Publications
7
The Impact of Linear Optimization on Promotion Planning
Maxime C. Cohen, Ngai-Hang Zachary Leung, Kiran Panchamgam et al. · Operations Research · 2017 · 150 citations
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Authors
17
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- GP
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- AA
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- MV
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1–5 of 17
Institutions
15
Tilburg University
Tilburg, The Netherlands
2 h-index
3 publications
362 citations
Dartmouth College
Hanover, United States
2 h-index
2 publications
227 citations
European School of Management and Technology
Berlin, Germany
1 h-index
1 publications
154 citations
Oracle (United States)
Austin, United States
1 h-index
2 publications
300 citations
City University of Hong Kong
Hong Kong, Hong Kong
1 h-index
1 publications
150 citations
New York University
New York, United States
1 h-index
1 publications
150 citations
University of Minnesota
Minneapolis, United States
1 h-index
1 publications
73 citations
University of Florida
Gainesville, United States
1 h-index
1 publications
29 citations
1–8 of 15
Venues
- Journal of Marketing Research
2 publications · 378 citations
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- Journal of Business and Economic Statistics
JBES · 1 publications · 29 citations
1
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- Quantitative Marketing and Economics
1 publications · 52 citations
1
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- Marketing Letters
1 publications · 73 citations
1
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- Operations Research
1 publications · 150 citations
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