Conversations with(in) the collective unconscious by consumers, brands, and relevant others

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

Social Sciences, Psychology, Social Psychology +14

A Social Psychologist Discovers Chicago Sociology

Edgar H. Schein, Everett C. Hughes, Melville Dalton et al. · Academy of Management Review · 1989 · 7.2K citations

Social Sciences, Psychology, Social Psychology +12

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Robert V. Kozinets · Journal of Marketing Research · 2002 · 3.9K citations

Social Sciences, Marketing, Marketing Management +13

The unbearable automaticity of being.

John A. Bargh, Tanya L. Chartrand · American Psychologist · 1999 · 3.6K citations

Social Sciences, Psychology, Social Psychology +6

Unobtrusive Measures: Nonreactive Research in the Social Sciences

Ellis B. Page, Eugene Webb, Donald T. Campell et al. · American Educational Research Journal · 1966 · 2K citations

Public Health, Behavioral Sciences, Psychology +6