Concepedia

Suresh Sood

SS

Statistics

Publications

12

Citations

862

H-Index

11

Active since

2008

Affiliations

University of Technology Sydney(Current)

Macquarie University

Suresh Sood is an author at University of Technology Sydney specializing in business, marketing, and marketing management.

Publications per year

2008–2023

12

Publications

12

When consumers and brands talk: Storytelling theory and research in psychology and marketing

Arch G. Woodside, Suresh Sood, Kenneth E. Miller · Psychology and Marketing · 2008 · 621 citations

Business, Marketing, Psychology +12

Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic

Arch G. Woodside, Suresh Sood · Journal of Marketing Management · 2016 · 50 citations

Business, Marketing, Marketing Management +11

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Arch G. Woodside, Carol M. Megehee, Suresh Sood · Journal of Business Research · 2011 · 37 citations

Business, Marketing, Social Psychology +12

Towards a conceptual framework for analysing impression management during face-to-face communication

Andreas Hellmann, Lawrence Ang, Suresh Sood · Journal of Behavioral and Experimental Finance · 2020 · 29 citations

Social Sciences, Psychology, Social Psychology +14

Emotional and attentional influences of photographs on impression management and financial decision making

Lawrence Ang, Andreas Hellmann, Majid Kanbaty et al. · Journal of Behavioral and Experimental Finance · 2020 · 26 citations

Social Sciences, Psychology, Social Psychology +14

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