Lawrence Ang

Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

Susie Khamis, Lawrence Ang, Raymond Welling · Celebrity Studies · 2016 · 1.4K citations

Social Sciences, Communication, Marketing +13

Community relationship management and social media

Lawrence Ang · Journal of Database Marketing & Customer Strategy Management · 2011 · 177 citations · Full text

Social Sciences, Communication, Information Systems +13

Customer retention management processes

Lawrence Ang, Francis Buttle · European Journal of Marketing · 2006 · 162 citations

Management, Performance Management, Customer Analytics +8

Lemons on the Web: A signalling approach to the problem of trust in Internet commerce

Boon-Chye Lee, Lawrence Ang, Chris Dubelaar · Journal of Economic Psychology · 2005 · 120 citations

Business, Information Systems, E-commerce Systems +8

Single versus Multiple Measurement of Attitudes

Lawrence Ang, Martin Eisend · Journal of Advertising Research · 2017 · 116 citations

Business, Marketing, Psychology +12