Community relationship management and social media

Exploring the value of online product reviews in forecasting sales: The case of motion pictures

Chrysanthos Dellarocas, Xiaoquan Zhang, Neveen Awad · Journal of Interactive Marketing · 2007 · 1.5K citations

Business, Marketing, Marketing Management +14

Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities

2014 · 1.5K citations

Business, Marketing, Marketing Management +14

Customer Relationship Management: Concepts and Tools

Journal of Consumer Marketing · 2005 · 111 citations

Management, Marketing, Marketing Management +11

Informational influence of online customer feedback: An empirical study

Raymond R. Liu, Wei Zhang · Journal of Database Marketing & Customer Strategy Management · 2010 · 51 citations · Full text

Business, Marketing, Marketing Management +16