Factors influencing successful buyer–seller relationships

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Developing Buyer-Seller Relationships

F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations

Business, Marketing, Marketing Management +7

The Social Psychology of Groups

William F. Kenkel, John Thibaut, Harold H. Kelley · The American Catholic Sociological Review · 1959 · 6K citations

Social Sciences, Social Psychology, Group Dynamics +9

Determinants of Long-Term Orientation in Buyer-Seller Relationships

Shankar Ganesan · Journal of Marketing · 1994 · 5.9K citations

Business, Marketing, Marketing Management +14

A Model of Distributor Firm and Manufacturer Firm Working Partnerships

James C. Anderson, James A. Narus · Journal of Marketing · 1990 · 5.4K citations

Business, Marketing, Marketing Management +9