Customer interactivity and new product performance: Moderating effects of product newness and product embeddedness

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Organizational Information Requirements, Media Richness and Structural Design

Richard L. Daft, Robert H. Lengel · Management Science · 1986 · 9.6K citations

Social Sciences, Information Systems, Organization Studies +17

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

Business, Marketing, Marketing Management +5

Lead Users: A Source of Novel Product Concepts

Eric von Hippel · Management Science · 1986 · 4.6K citations

Management, Marketing, Marketing Management +12

CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS

Clayton M. Christensen, Joseph L. Bower · Strategic Management Journal · 1996 · 2.6K citations

Management, Strategic Management, Strategy +17