Journal of Macromarketing · 2007 · 180 citations · 36 references
Several ConceptualizationsQuality Of LifeCustomer SatisfactionConsumer ResearchHappinessPsychologyManagementConsumer BehaviorPublic HealthPsychological Well-beingConsumer Decision MakingEmotional Well-beingConsumer Well-beingHealth PromotionWellness ProgramsMarketingCustomer LoyaltyLife SatisfactionSubjective Well-beingSpecial Issue
In this article, the authors introduce the concept of consumer well-being (CWB), address the distinction between consumer satisfaction and CWB, identify several conceptualizations of CWB, and briefly describe the five articles making up this special issue on CWB.
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