Good and bad shopping vibes: Spending and patronage satisfaction

Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

Barry J. Babin, William R. Darden, Mitch Griffin · Journal of Consumer Research · 1994 · 5.9K citations

Business, Marketing, Marketing Management +17

Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations

Business, Marketing, Organizational Behavior +10

Cognitive, Affective, and Attribute Bases of the Satisfaction Response

Richard L. Oliver · Journal of Consumer Research · 1993 · 3.2K citations

Business, Educational Psychology, Social Psychology +15

Evaluation of goodness-of-fit indices for structural equation models.

Stanley A. Mulaik, Larry R. James, Judith Van Alstine et al. · Psychological Bulletin · 1989 · 2.9K citations

Social Sciences, Psychology, Causal Inference +16

Atmospherics as a Marketing Tool

Philip Kotler · Journal of Retailing · 1974 · 2.4K citations

Management, Marketing, Marketing Management +5