Consumer processing of hazard warning information

Southern California Law Review

Paul L Sayre · Indiana law journal · 1927 · 2.5K citations · Full text

Law, Constitutional Law, Jurisprudence +5

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An Information Processing Theory of Consumer Choice

Ivan Ross, James R. Bettman · Journal of Marketing · 1979 · 2.3K citations

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Business, Decision Sciences, Marketing +17

Brand Choice Behavior as a Function of Information Load

Jacob Jacoby, Donald E. Speller, Carol A. Kohn · Journal of Marketing Research · 1974 · 702 citations

Business, Marketing, Marketing Management +14