Competitive price-cutting momentum and pricing reactions

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Social Sciences, Educational Measurement, Econometrics +15

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Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Prospect Theory: An Analysis of Decision under Risk

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Business, Decision Sciences, Insurance +17

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Management, Marketing, Quality Management +16

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Management, Marketing, Quality Management +16