Concepedia
Journal of Macromarketing · 2007 · 96 citations · 19 references
Open access
HumanitiesPhilosophyPhilosophy Of LawTheory Of JusticeDistributive JusticeNormative EthicsRawlsian JusticeRawlsian Resource AllocationRawlsian Welfare Criterion
19
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
International Journal of Productivity and Performance Management · 2005 · 1.8K citations
Social Sciences, Economics, Social Policy +11
Building Understanding of the Domain of Consumer Vulnerability
Stacey Menzel Baker, James W. Gentry, Terri L. Rittenburg · Journal of Macromarketing · 2005 · 846 citations
Business, Marketing, Marketing Management +13
Ethical and Legal Foundations of Relational Marketing Exchanges
Gregory T. Gundlach, Patrick E. Murphy · Journal of Marketing · 1993 · 740 citations
Business, Contract Law, Marketing +13
Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development
William L. Wilkie, Elizabeth S. Moore · Journal of Public Policy & Marketing · 2003 · 550 citations
Business, Marketing, Marketing Management +5
Charting New Directions for Marketing
George S. Day, David B. Montgomery · Journal of Marketing · 1999 · 438 citations
Business, Marketing, Marketing Management +3