Concepedia

Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models

Thomas Otter, Regina Tüchler, Sylvia Frühwirth‐Schnatter

International Journal of Research in Marketing · 2004 · 45 citations · 17 references

DOI

Concepts

References

17

Bayes Factors

Robert E. Kass, Adrian E. Raftery · Journal of the American Statistical Association · 1995 · 2.3K citations

, , +11

Fractional Bayes Factors for Model Comparison

Anthony O’Hagan · Journal of the Royal Statistical Society Series B (Statistical Methodology) · 1995 · 687 citations

, , +15

SIMULATING RATIOS OF NORMALIZING CONSTANTS VIA A SIMPLE IDENTITY: A THEORETICAL EXPLORATION

Xiao‐Li Meng, Wing Hung Wong · 1996 · 651 citations

, , +11

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

Peter Lenk, Wayne S. DeSarbo, Paul E. Green et al. · Marketing Science · 1996 · 549 citations

, , +16

On the Heterogeneity of Demand

Greg M. Allenby, Neeraj Arora, James L. Ginter · Journal of Marketing Research · 1998 · 258 citations

, , +8