Concepedia

Consumer Preference Heterogeneity

Consumer Preference Heterogeneity is the variation in consumers' tastes and valuation of product attributes within a market, distinguishing it from uniform preference models by acknowledging that different consumers derive varying levels of utility from the same product characteristics.

446

Publications

26.4K

Citations

1.1K

Authors

553

Institutions

Publications per year

2017–2026

162

Variants

Preference Heterogeneity

Parents

Publications

446

The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity

Denzil G. Fiebig, Michael P. Keane, Jordan J. Louviere et al. · Marketing Science · 2009 · 811 citations

, , +16

Internet Recommendation Systems

Asim Ansari, Skander Essegaier, Rajeev Kohli · Journal of Marketing Research · 2000 · 718 citations

, , +17

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content

Anindya Ghose, Panagiotis G. Ipeirotis, Beibei Li · Marketing Science · 2012 · 634 citations

, , +16

Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?

Nikolaus Franke, Peter Keinz, Christoph J. Steger · Journal of Marketing · 2009 · 626 citations

, , +17

A demand‐based perspective on sustainable competitive advantage

Ron Adner, Peter Zemsky · Strategic Management Journal · 2006 · 446 citations

, , +16

1–5 of 446

Authors

1.1K

  1. RS
    Riccardo Scarpa

    University of Waikato, New Zealand

    13 publications · 1.4K citations

    12

    h-index

  2. MT
    Mara Thiene

    University of Padua, Italy

    9 publications · 765 citations

    9

    h-index

  3. PK
    Pradeep K. Chintagunta

    University of Chicago, United States

    5 publications · 421 citations

    5

    h-index

  4. AA
    Asim Ansari

    Columbia University, United States

    5 publications · 949 citations

    5

    h-index

  5. TO
    Thomas Otter

    Goethe University Frankfurt, Germany

    4 publications · 275 citations

    4

    h-index

1–5 of 1.1K

Institutions

553

  1. University of Chicago

    Chicago, United States

    10 h-index

    11 publications

    776 citations

  2. Carnegie Mellon University

    Pittsburgh, United States

    10 h-index

    16 publications

    1.2K citations

  3. University of Michigan

    Ann Arbor, United States

    9 h-index

    9 publications

    660 citations

  4. University of Waikato

    Hamilton, New Zealand

    8 h-index

    8 publications

    581 citations

  5. Arizona State University

    Tempe, United States

    8 h-index

    10 publications

    1.5K citations

  6. University of Rochester

    Rochester, United States

    7 h-index

    10 publications

    768 citations

  7. Cornell University

    Ithaca, United States

    7 h-index

    9 publications

    497 citations

  8. University of Padua

    Padua, Italy

    7 h-index

    16 publications

    506 citations

1–8 of 553

Venues

  1. Marketing Science

    23 publications · 3.2K citations

    20

    h-index

  2. SSRN Electronic Journal

    Repository · 20 publications · 702 citations

    15

    h-index

  3. British Food Journal

    9 publications · 527 citations

    9

    h-index

  4. Sustainability

    9 publications · 226 citations

    9

    h-index

  5. Management Science

    9 publications · 984 citations

    9

    h-index

1–5