Concepedia

Rajeev Kohli

RK

Statistics

Publications

36

Citations

2.7K

H-Index

21

Active since

1987

Affiliations

Columbia University(Current)

University of Pittsburgh

Simon Fraser University

University of Lethbridge

University of Chile

Rajeev Kohli is an author at Columbia University specializing in marketing, business, and economics.

Publications per year

1987–2017

36

Publications

36

Internet Recommendation Systems

Asim Ansari, Skander Essegaier, Rajeev Kohli · Journal of Marketing Research · 2000 · 718 citations

Computing, Marketing, Marketing Management +17

Heuristics for Product-Line Design Using Conjoint Analysis

Rajeev Kohli, R. Sukumar · Management Science · 1990 · 243 citations

Architecture, Decision Sciences, Design Optimization +7

A Cooperative Game Theory Model of Quantity Discounts

Rajeev Kohli, Heungsoo Park · Management Science · 1989 · 182 citations

Social Sciences, Business Economics, Economics +17

A Heuristic Approach to Product Design

Rajeev Kohli, Ramesh Krishnamurti · Management Science · 1987 · 160 citations

Business, Decision Sciences, Marketing +17

A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis

Rajeev Kohli, Vijay Mahajan · Journal of Marketing Research · 1991 · 158 citations

Business, Marketing, Marketing Management +12

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