From image management to relationship building: A public relations approach to nation branding

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

Effective Public Relations

Glen M. Broom, Scott M. Cutlip · The Journal of the American Dental Association · 1967 · 971 citations · Full text

The evolving brand logic: a service-dominant logic perspective

Michael A. Merz, Yi He, Stephen L. Vargo · Journal of the Academy of Marketing Science · 2009 · 874 citations

Business, Marketing, Marketing Management +9

Effective Public Relations

J. M. Rathmell, Scott M. Cutlip · Journal of Marketing · 1953 · 778 citations

Relationship management in public relations: dimensions of an organization-public relationship

John A. Ledingham, Stephen D. Bruning · Public Relations Review · 1998 · 776 citations

Social Sciences, Organization Studies, Organizational Behavior +9