Concepedia

Country-Of-Origin Effects on Purchasing Agents’ Product Perceptions

Sam Dzever, Pascale Quester

Industrial Marketing Management · 1999 · 45 citations · 62 references

Concepts

BusinessMarketingMarketing ManagementGlobalizationInternational MarketingComparative AdvantageConsumer CultureCross-cultural Consumer BehaviorCultural Influences On ConsumptionGlobal BrandingInternational Sales ManagementCountry-of-origin AdaptationCountry-of-origin AssociationsCountry-of-origin BiasCountry-of-origin ImageCross-cultural Purchase Intention

References

62

Country-of-Origin Effects on Product Evaluations

Warren J. Bilkey, Erik B. Nes · Journal of International Business Studies · 1982 · 1.8K citations · Full text

Business, Marketing, Marketing Management +13

Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects

Martin S. Roth, Jean B. Romeo · Journal of International Business Studies · 1992 · 1.1K citations

Business, Marketing, Marketing Management +14

Country Image: Halo or Summary Construct?

C. Min Han · Journal of Marketing Research · 1989 · 1K citations

Social Sciences, Communication, Marketing +9

Country-of-Origin Effects for Uni-National and Bi-National Products

C. Min Han, Vern Terpstra · Journal of International Business Studies · 1988 · 974 citations

Business, Economics, International Economics +8

Measuring a multi-dimensional construct: Country image

Ingrid M. Martin, Sevgin Eroğlu · Journal of Business Research · 1993 · 734 citations

Social Sciences, International Business, Globalization +4