Concepedia

Ingrid M. Martin

IM

Statistics

Publications

14

Citations

1.9K

H-Index

12

Active since

1991

Affiliations

California State University, Long Beach(Current)

University of Southern California

American University

Ingrid M. Martin is an author at California State University, Long Beach specializing in social sciences, marketing, and fire management.

Publications per year

1991–2020

14

Publications

14

Measuring a multi-dimensional construct: Country image

Ingrid M. Martin, Sevgin Eroğlu · Journal of Business Research · 1993 · 734 citations

Social Sciences, International Business, Globalization +4

The role of risk perceptions in the risk mitigation process: The case of wildfire in high risk communities

Wade E. Martin, Ingrid M. Martin, Brian Kent · Journal of Environmental Management · 2009 · 289 citations

Social Sciences, Environmental Policy, Risk Management +16

What Motivates Individuals to Protect Themselves from Risks: The Case of Wildland Fires

Ingrid M. Martin, Holly Bender, Carol Raish · Risk Analysis · 2007 · 286 citations

Social Sciences, Risk Management, Social Psychology +17

The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity

Ingrid M. Martin, David W. Stewart · Journal of Marketing Research · 2001 · 204 citations

Business, Marketing, Marketing Management +11

Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions

Ingrid M. Martin · Journal of the Academy of Marketing Science · 2005 · 110 citations

Business, Marketing, Marketing Management +17

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