International Review on Public and Nonprofit Marketing · 2010 · 78 citations · 59 references
BusinessMarketingMarketing ManagementConsumer BehaviorSocial InfluenceCause MarketingCause-related MarketingConsumer InvolvementTheory Of Planned BehaviorCause AttitudeCause-brand FitCause-related Consumer BehaviorCause-related IdentificationCause-related Message FramingConsumer Attitudes Toward Cause MarketingSocial Cause Marketing
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