Order, positioning, scope and outcomes of market entry

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 63.9K citations

Customer Satisfaction, Quality Of Life, Statistical Tests +20

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

Structural Equations with Latent Variables.

Clifford C. Clogg, Kenneth A. Bollen · Contemporary Sociology A Journal of Reviews · 1991 · 17.6K citations

Measurement Theory, Factor Models, Education +20

Self-Reports in Organizational Research: Problems and Prospects

Philip M. Podsakoff, Dennis W. Organ · Journal of Management · 1986 · 16.6K citations

Social Identity, Consistency Motif, Self-management +15

Estimating Nonresponse Bias in Mail Surveys

J. Scott Armstrong, Terry Overton · Journal of Marketing Research · 1977 · 9.7K citations

Behavioral Decision Making, Consumer Research, Valid Predictions +17