Employer Branding: A Strategic Dimension for Employee Retention

Abstract

Employer branding is a long term strategy to manage perception and awareness of employees, potential employees and related stakeholders in regards of a particular organization.Employee brand is an organizational image which is in the mind of the current employees as a 'great place to work'.Now the Employer Brand is a brand management in HR perspective to attain, attract, engage and retain employees of the firm.Employer brand is a strategy which helps to retain the employees and try to minimize the employee attrition in the organization.