Concepedia

Surinder Tikoo

ST

18

Publications

2.4K

Citations

15

H-Index

1992

Active since

Affiliations

SUNY New Paltz(Current)

Hanyang University

University of Connecticut

Surinder Tikoo is an author at SUNY New Paltz specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchConsumer BehaviorBusiness StrategyStrategic ManagementFinanceEconomicsEconomic Analysis

Publications per year

1992–2020

18

Publications

18

Conceptualizing and researching employer branding

Kristin Backhaus, Surinder Tikoo · Career Development International · 2004 · 1.5K citations

Workplace Psychology, Strategic Human Resources, Brand Strategy +18

Culture, product type, and price influences on consumer purchase intention to buy personalized products online

Junyean Moon, Doren Chadee, Surinder Tikoo · Journal of Business Research · 2007 · 330 citations

Customer Satisfaction, Personalized Products, Online Customer Behavior +14

Operational flexibility and market valuation of earnings

Charles Tang, Surinder Tikoo · Strategic Management Journal · 1999 · 142 citations

Effect of Cobranding on Consumer Product Evaluations

Clayton L. Hillyer, Surinder Tikoo · ACR North American Advances · 1995 · 69 citations

Customer Satisfaction, Consumer Study, Interactive Marketing +7

Franchiser influence strategy use and franchisee experience and dependence

Surinder Tikoo · Journal of Retailing · 2002 · 62 citations

Management, Business, Organizational Economics +4

Rows per page

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