Concepedia

Junyean Moon

JM

Statistics

Publications

8

Citations

733

H-Index

8

Active since

1990

Affiliations

Hanyang University(Current)

Junyean Moon is an author at Hanyang University specializing in business, marketing, and marketing management.

Publications per year

1990–2017

8

Publications

8

Culture, product type, and price influences on consumer purchase intention to buy personalized products online

Junyean Moon, Doren Chadee, Surinder Tikoo · Journal of Business Research · 2007 · 344 citations

Business, Marketing, Marketing Management +17

On the Internal Correlates of Export Stage Development: AnEmpirical Investigation in the Korean Electronics Industry

Junyean Moon, Haksik Lee · International Marketing Review · 1990 · 117 citations

Business, International Business, Strategic Management +14

Positioning options for achieving brand association: a psychological categorization framework

Girish Punj, Junyean Moon · Journal of Business Research · 2002 · 101 citations

Business, Marketing, Marketing Management +10

Buying decision approaches of organizational buyers and users

Junyean Moon, Surinder Tikoo · Journal of Business Research · 2002 · 45 citations

Business, Decision Sciences, Decision Making +11

The moderating effect of buyer purchasing strategy on the relationship between supplier transaction-specific investment and supplier firm performance

Jeomhong Yoon, Junyean Moon · Journal of Business Research · 2017 · 41 citations

Management, Strategic Management, Supply Chain Management +12

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