Concepedia

Clayton L. Hillyer

CL

2

Publications

147

Citations

2

H-Index

1995

Active since

Affiliations

University of Connecticut(Current)

Clayton L. Hillyer is an author at University of Connecticut specializing in consumer research, management, and customer satisfaction.

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Publications per year

1995–2004

2

Publications

2

A Cognitive Model of Customer‐Based Brand Equity for Frequently Purchased Products: Conceptual Framework and Empirical Results

Girish Punj, Clayton L. Hillyer · Journal of Consumer Psychology · 2004 · 78 citations

Effect of Cobranding on Consumer Product Evaluations

Clayton L. Hillyer, Surinder Tikoo · ACR North American Advances · 1995 · 69 citations

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