Concepedia

Visual Brand Identity

Visual Brand Identity is a strategic branding construct that constitutes the perceptible, non-verbal elements—such as logos, color palettes, typography, and graphic systems—through which a brand’s identity is visually manifested and distinguished within the marketplace.

31

Publications

1.4K

Citations

81

Authors

54

Institutions

Publications per year

2017–2026

17

Parents

Publications

31

An Integrative Approach to University Visual Identity and Reputation

Sue Westcott Alessandri, Sung‐Un Yang, Dennis F. Kinsey · Corporate Reputation Review · 2006 · 189 citations

, , +13

The influence of brand color identity on brand association and loyalty

Chang‐Hyun Jin, Moon-Sun Yoon, JungYong Lee · Journal of Product & Brand Management · 2019 · 157 citations

, , +11

Heterotopian selfies: how social media destabilizes brand assemblages

Joonas Rokka, Robin Canniford · European Journal of Marketing · 2016 · 117 citations

, , +15

Online branding strategies of UK fashion retailers

Jennifer Rowley · Internet Research · 2009 · 117 citations

, , +17

How Visual Brand Identity Shapes Consumer Response

Barbara J. Phillips, Edward F. McQuarrie, W. Glenn Griffin · Psychology and Marketing · 2014 · 95 citations

, , +17

1–5 of 31

Authors

81

  1. AW
    Anders Warell

    Lund University, Sweden

    2 publications · 35 citations

    2

    h-index

  2. WG
    W. Glenn Griffin

    University of Alabama, United States

    2 publications · 165 citations

    2

    h-index

  3. BJ
    Barbara J. Phillips

    University of Saskatchewan, Canada

    2 publications · 165 citations

    2

    h-index

  4. EF
    Edward F. McQuarrie

    Santa Clara University, United States

    2 publications · 165 citations

    2

    h-index

  5. CJ
    Chang‐Hyun Jin

    Kyonggi University, South Korea

    1 publications · 157 citations

    1

    h-index

1–5 of 81

Institutions

54

  1. Newcastle University

    Newcastle upon Tyne, United Kingdom

    2 h-index

    2 publications

    59 citations

  2. University of Saskatchewan

    Saskatoon, Canada

    2 h-index

    2 publications

    165 citations

  3. University of Alabama

    Tuscaloosa, United States

    2 h-index

    2 publications

    165 citations

  4. Santa Clara University

    Santa Clara, United States

    2 h-index

    2 publications

    165 citations

  5. Massey University

    Palmerston North, New Zealand

    2 h-index

    2 publications

    35 citations

  6. Chalmers University of Technology

    Gothenburg, Sweden

    2 h-index

    6 publications

    86 citations

  7. Middlesex University

    London, United Kingdom

    1 h-index

    1 publications

    25 citations

  8. Kyonggi University

    Suwon, South Korea

    1 h-index

    1 publications

    157 citations

1–8 of 54

Venues

  1. Corporate Reputation Review

    3 publications · 215 citations

    3

    h-index

  2. Journal of Product & Brand Management

    2 publications · 191 citations

    2

    h-index

  3. Food Quality and Preference

    1 publications · 29 citations

    1

    h-index

  4. Marketing Theory

    MT · 1 publications · 21 citations

    1

    h-index

  5. BMC Health Services Research

    1 publications · 23 citations

    1

    h-index

1–5