Concepedia

Sue Westcott Alessandri

SW

6

Publications

554

Citations

6

H-Index

2001

Active since

Affiliations

Syracuse University(Current)

Suffolk University

Sue Westcott Alessandri is an author at Syracuse University specializing in management, business, and brand development.

Top concepts

ManagementBusinessArtsMarketingAdvertisingBrand StrategyBrand AwarenessBrand ManagementSports MarketingBrand Development

Publications per year

2001–2009

6

Publications

6

Modeling corporate identity: a concept explication and theoretical explanation

Sue Westcott Alessandri · Corporate Communications An International Journal · 2001 · 242 citations

Strategic Management Tool, Organizational Identity, Personal Branding +15

An Integrative Approach to University Visual Identity and Reputation

Sue Westcott Alessandri, Sung‐Un Yang, Dennis F. Kinsey · Corporate Reputation Review · 2006 · 186 citations

University Visual Identity, Social Identity, Reputation Management +4

An Integrative Analysis of Reputation and Relational Quality: A Study of University-Student Relationships

Sung‐Un Yang, Sue Westcott Alessandri, Dennis F. Kinsey · Journal of Marketing for HIGHER EDUCATION · 2008 · 71 citations

Promoting and Protecting Corporate Identity: The Importance of Organizational and Industry Context

Sue Westcott Alessandri, Todd M. Alessandri · Corporate Reputation Review · 2004 · 26 citations

Organizational Identity, Organizational Communication, Personal Branding +10

Retaining a Legacy While Avoiding Trademark Infringement: A Case Study of One University's Attempt to Develop a Consistent Athletic Brand Identity

Sue Westcott Alessandri · Journal of Marketing for HIGHER EDUCATION · 2007 · 17 citations

Brand Strategy, Syracuse University, Identity Program +18

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