Concepedia

Sponsored Post Disclosures

Sponsored Post Disclosures is a regulatory and ethical communication practice in digital marketing that requires influencers to explicitly disclose when promotional content is part of a paid endorsement, thereby distinguishing sponsored content from organic user-generated content within social media environments.

17

Publications

1.6K

Citations

44

Authors

25

Institutions

Publications per year

2017–2026

14

Variants

Paid Endorsement Disclosure

Parents

Publications

17

“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook

Sophie C. Boerman, Lotte M. Willemsen, Eva P. Van Der Aa · Journal of Interactive Marketing · 2017 · 523 citations · Full text

, , +4

“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts

Yoori Hwang, Se‐Hoon Jeong · Computers in Human Behavior · 2016 · 236 citations

, , +15

Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

Priska Breves, J. Amrehn, Anna Heidenreich et al. · International Journal of Advertising · 2021 · 204 citations

, , +17

“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts

Carolina Stubb, Jonas Colliander · Computers in Human Behavior · 2019 · 176 citations · Full text

, , +17

#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations

Steffi De Jans, Dieneke Van de Sompel, Marijke De Veirman et al. · Computers in Human Behavior · 2020 · 127 citations

, , +12

1–5 of 17

Authors

44

  1. LH
    Liselot Hudders

    Ghent University, Belgium

    2 publications · 153 citations

    2

    h-index

  2. MD
    Marijke De Veirman

    Ghent University, Belgium

    2 publications · 153 citations

    2

    h-index

  3. MS
    Matthew Selove

    Chapman University, United States

    2 publications · 44 citations

    2

    h-index

  4. CN
    Cristina Nistor

    Chapman University, United States

    2 publications · 44 citations

    2

    h-index

  5. EP
    Eva P. Van Der Aa

    University of Amsterdam, Netherlands

    1 publications · 523 citations

    1

    h-index

1–5 of 44

Institutions

25

  1. Chapman University

    Orange, United States

    2 h-index

    4 publications

    88 citations

  2. Ghent University

    Ghent, Belgium

    2 h-index

    6 publications

    560 citations

  3. Yahoo (United States)

    Sunnyvale, United States

    1 h-index

    5 publications

    60 citations

  4. University of Würzburg

    Würzburg, Germany

    1 h-index

    5 publications

    1K citations

  5. University of Applied Sciences Utrecht

    Utrecht, Netherlands

    1 h-index

    1 publications

    523 citations

  6. Babeș-Bolyai University

    Cluj-Napoca, Romania

    1 h-index

    2 publications

    82 citations

  7. University of Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    2 publications

    1K citations

  8. Myongji University

    Seoul, South Korea

    1 h-index

    1 publications

    236 citations

1–8 of 25

Venues

  1. Computers in Human Behavior

    3 publications · 539 citations

    3

    h-index

  2. International Journal of Advertising

    IJA · 3 publications · 244 citations

    3

    h-index

  3. 1

    h-index

  4. Communications

    1 publications · 41 citations

    1

    h-index

  5. Marketing Science

    1 publications · 28 citations

    1

    h-index

1–5