Concepedia

Sponsored Content Effectiveness

Sponsored Content Effectiveness is a measurement construct in influencer marketing that quantifies the extent to which branded content disseminated through influencers achieves predetermined marketing objectives, such as engagement, conversion, or brand recall, relative to investment.

29

Publications

2.8K

Citations

63

Authors

46

Institutions

Publications per year

2017–2026

22

Parents

Publications

29

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

Christian Hughes, Vanitha Swaminathan, Gillian Brooks · Journal of Marketing · 2019 · 726 citations · Full text

, , +16

Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

Liselot Hudders, Steffi De Jans · International Journal of Advertising · 2021 · 184 citations

, , +17

“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts

Carolina Stubb, Jonas Colliander · Computers in Human Behavior · 2019 · 176 citations · Full text

, , +17

The Deceptiveness of Sponsored News Articles

Bartosz W. Wojdynski · American Behavioral Scientist · 2016 · 170 citations

, , +17

Influencer marketing

Carolina Stubb, Anna‐Greta Nyström, Jonas Colliander · Journal of Communication Management · 2019 · 166 citations · Full text

, , +15

1–5 of 29

Authors

63

  1. SC
    Sophie C. Boerman

    University of Amsterdam, Netherlands

    3 publications · 323 citations

    3

    h-index

  2. EA
    Eva A. van Reijmersdal

    University of Amsterdam, Netherlands

    3 publications · 325 citations

    3

    h-index

  3. CS
    Carolina Stubb

    Åbo Akademi University, Finland

    2 publications · 342 citations

    2

    h-index

  4. MC
    Mengjie Cheng

    Harvard University Press, United States

    2 publications · 38 citations

    2

    h-index

  5. SZ
    Shunyuan Zhang

    Carnegie Mellon University, United States

    2 publications · 38 citations

    2

    h-index

1–5 of 63

Institutions

46

  1. University of Amsterdam

    Amsterdam, The Netherlands

    4 h-index

    9 publications

    756 citations

  2. Stockholm School of Economics

    Stockholm, Sweden

    2 h-index

    2 publications

    342 citations

  3. Åbo Akademi University

    Turku, Finland

    2 h-index

    3 publications

    508 citations

  4. East Carolina University

    Greenville, United States

    1 h-index

    1 publications

    31 citations

  5. Universities UK

    London, United Kingdom

    1 h-index

    1 publications

    726 citations

  6. Tracer Technologies (United States)

    Somerville, United States

    1 h-index

    1 publications

    46 citations

  7. Youngstown State University

    Youngstown, United States

    1 h-index

    1 publications

    85 citations

  8. University of Notre Dame

    Notre Dame, United States

    1 h-index

    2 publications

    1.5K citations

1–8 of 46

Venues

  1. International Journal of Advertising

    IJA · 4 publications · 426 citations

    4

    h-index

  2. Journal of Advertising

    2 publications · 320 citations

    2

    h-index

  3. Journal of Advertising Research

    JAR · 2 publications · 60 citations

    2

    h-index

  4. Computers in Human Behavior

    2 publications · 328 citations

    2

    h-index

  5. Marketing Science

    1 publications · 12 citations

    1

    h-index

1–5