Slogan Branding is a strategic communication framework within political discourse that systematically aligns a distinctive, condensed verbal formula with a political actor, movement, or policy to cultivate identity, enhance message recall, and influence public perception through rhetorical consistency and symbolic association.
9
Publications
455
Citations
18
Authors
7
Institutions
Publications per year
2017–2026
1
Parents
Publications
9
Why place branding is not about logos and slogans
Robert Govers · Place Branding and Public Diplomacy · 2013 · 126 citations · Full text
Semiotizing a product into a brand
Marcel Danesi · Social Semiotics · 2013 · 39 citations
1–5 of 9
Authors
18
- JS
1
h-index
- HJ
1
h-index
- SE
1
h-index
- KD
1
h-index
- CS
1
h-index
1–5 of 18
Institutions
7
University of Wisconsin–River Falls
River Falls, United States
1 h-index
2 publications
92 citations
University of South Australia
Adelaide, Australia
1 h-index
3 publications
81 citations
Konkuk University
Seoul, South Korea
1 h-index
2 publications
44 citations
Stockholm School of Economics
Stockholm, Sweden
1 h-index
1 publications
81 citations
Norwegian School of Economics
Bergen, Norway
1 h-index
2 publications
164 citations
University of Wollongong
Wollongong, Australia
1 h-index
3 publications
30 citations
University of Toronto
Toronto, Canada
1 h-index
1 publications
39 citations
1–7 of 7
Venues
- Social Semiotics
2 publications · 61 citations
2
h-index
- Journal of Brand Management
2 publications · 163 citations
2
h-index
- Journal of Marketing Communications
1 publications · 46 citations
1
h-index
- Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement
1 publications · 22 citations
1
h-index
- Journal of Place Management and Development
1 publications · 10 citations
1
h-index
1–5