Why place branding is not about logos and slogans

Image Formation Process

William C. Gartner · Journal of Travel & Tourism Marketing · 1994 · 2.2K citations

Management, Tourism Management, Destination Management +12

Definitions of place branding – Working towards a resolution

Simón Anholt · Place Branding and Public Diplomacy · 2010 · 313 citations · Full text

Business, Geography, Human Geography +11

Place branding: Is it marketing, or isn’t it?

Simón Anholt · Place Branding and Public Diplomacy · 2008 · 295 citations · Full text

Business, Marketing, Marketing Management +10