Concepedia

Service Positioning Strategy

Service Positioning Strategy is a strategic framework within service marketing that defines how a service is differentiated and perceived in the minds of target customers relative to competing offerings based on unique value propositions, service attributes, and customer experience.

34

Publications

3.8K

Citations

58

Authors

28

Institutions

Publications per year

2017–2026

4

Parents

Publications

34

Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

Eric J. Arnould, Melanie Wallendorf · Journal of Marketing Research · 1994 · 893 citations

, , +17

Service Positioning through Structural Change

G. Lynn Shostack · Journal of Marketing · 1987 · 832 citations

, , +16

Service Positioning through Structural Change

G. Lynn Shostack · Journal of Marketing · 1987 · 342 citations

, , +16

Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

Eric J. Arnould, Melanie Wallendorf · Journal of Marketing Research · 1994 · 328 citations

, , +17

The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies

Charles Blankson, Stavros Kalafatis · Journal of Marketing Management · 2004 · 147 citations

, , +10

1–5 of 34

Authors

58

  1. CB
    Charles Blankson

    University of North Texas, United States

    5 publications · 264 citations

    5

    h-index

  2. SC
    Stanley Coffie

    Ghana Institute of Management and Public Administration, Ghana

    3 publications · 48 citations

    3

    h-index

  3. SK
    Stavros Kalafatis

    Kingston University, United Kingdom

    3 publications · 202 citations

    3

    h-index

  4. MW
    Melanie Wallendorf

    University of Arizona, United States

    2 publications · 1.2K citations

    2

    h-index

  5. BE
    Brien Ellis

    University of Kentucky, United States

    2 publications · 38 citations

    2

    h-index

1–5 of 58

Institutions

28

  1. University of North Texas

    Denton, United States

    4 h-index

    6 publications

    179 citations

  2. Ghana Institute of Management and Public Administration

    Accra, Ghana

    4 h-index

    5 publications

    88 citations

  3. Kingston University

    London, United Kingdom

    2 h-index

    2 publications

    55 citations

  4. Louisiana State University in Shreveport

    Shreveport, United States

    2 h-index

    2 publications

    1.2K citations

  5. Oregon State University

    Corvallis, United States

    1 h-index

    1 publications

    28 citations

  6. University of Memphis

    Memphis, United States

    1 h-index

    1 publications

    52 citations

  7. Texas State University

    San Marcos, United States

    1 h-index

    2 publications

    280 citations

  8. University of Kentucky

    Lexington, United States

    1 h-index

    1 publications

    19 citations

1–8 of 28

Venues

  1. Journal of Services Marketing

    2 publications · 66 citations

    2

    h-index

  2. Journal of Product Innovation Management

    2 publications · 108 citations

    2

    h-index

  3. Journal of Marketing

    JM · 2 publications · 1.2K citations

    2

    h-index

  4. Journal of Marketing Research

    2 publications · 1.2K citations

    2

    h-index

  5. International Journal of Operations & Production Management

    IJOPM · 2 publications · 165 citations

    2

    h-index

1–5