Service Personalization is a service quality construct that refers to the systematic adaptation of services to individual customer preferences and behaviors through tailored interactions, offerings, and processes, thereby enhancing perceived value and satisfaction.
248
Publications
16.9K
Citations
665
Authors
313
Institutions
Publications per year
2017–2026
63
Parents
Publications
248
Engaged to a Robot? The Role of AI in Service
Ming‐Hui Huang, Roland T. Rust · Journal of Service Research · 2020 · 1K citations · Full text
Marketing Models of Service and Relationships
Roland T. Rust, Tuck Siong Chung · Marketing Science · 2006 · 515 citations
1–5 of 248
Authors
665
- ZM
5
h-index
- CN
4
h-index
- MW
4
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- SK
4
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- TL
4
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1–5 of 665
Institutions
313
Zayed University
Abu Dhabi, United Arab Emirates
6 h-index
6 publications
175 citations
Chinese University of Hong Kong
Hong Kong, Hong Kong
6 h-index
10 publications
1.7K citations
UNSW Sydney
Sydney, Australia
6 h-index
10 publications
1.1K citations
University of Fribourg
Fribourg, Switzerland
5 h-index
5 publications
159 citations
University of Maryland, College Park
College Park, United States
4 h-index
5 publications
2.7K citations
Wuhan University of Technology
Wuhan, China
4 h-index
10 publications
484 citations
University of California, Berkeley
Berkeley, United States
4 h-index
4 publications
235 citations
National Sun Yat-sen University
Kaohsiung City, Taiwan
4 h-index
6 publications
219 citations
1–8 of 313
Venues
- Expert Systems with Applications
6 publications · 273 citations
6
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- Journal of Business Research
JBR · 4 publications · 354 citations
4
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- Journal of Service Research
JSR · 4 publications · 1.6K citations
4
h-index
- Procedia CIRP
3 publications · 87 citations
3
h-index
- IEEE Transactions on Services Computing
3 publications · 593 citations
3
h-index
1–5